castiz vs Wistia
Looking for a Wistia alternative? This guide compares pricing, features, and use cases to help you make an informed decision.
Reading time: 12 minutes
Quick Comparison
| Factor | castiz | Wistia |
|---|---|---|
| Starting Price | $19/month | $19/month (Plus) |
| Video Limit | Unlimited | 20 videos (Plus) |
| Bandwidth | Unlimited (paid plans) | 1TB/month |
| Team Members | Unlimited | Unlimited + $20/extra |
| Overage Fees | None | $0.25-2/video or GB |
| API Access | All plans | Pro and above |
| Best For | High-volume hosting | Marketing analytics |
December 2025 Pricing
Wistia Pricing
| Plan | Monthly | Annual | Videos | Bandwidth | Key Features |
|---|---|---|---|---|---|
| Free | $0 | $0 | 10 | 200GB | Basic analytics, Wistia branding |
| Plus | $24 | $19/mo | 20 (+$2/video) | 1TB | Lead capture, 75 video limit |
| Pro | $99 | $79/mo | 50 (+$1/video) | 1TB | A/B testing, 5 channels, 500 limit |
| Advanced | $399 | $319/mo | Included | 1TB | Live streaming, 2,000 limit |
| Premium | Custom | Custom | Unlimited | Custom | Enterprise features |
⚠️ Wistia Overage Costs
Castiz Pricing
| Plan | Monthly | Videos | Bandwidth | Storage | Team |
|---|---|---|---|---|---|
| Free | $0 | 10 | 20GB | 5GB | 1 |
| Starter | $19 | Unlimited | 500GB | 100GB | 3 |
| Pro | $49 | Unlimited | 2TB | 500GB | Unlimited |
| Business | $149 | Unlimited | 10TB | 2TB | Unlimited |
✓ Key Difference: Castiz has no per-video fees or video count limits on paid plans.
What You'll Actually Pay
Marketing Team (50 Videos)
Course Creator (200 Videos)
Agency (500 Videos, High Traffic)
Feature-by-Feature
Video Player
| Feature | Castiz | Wistia |
|---|---|---|
| Custom colors | ||
| Thumbnail customization | ||
| Chapters | ||
| Speed control | ||
| Quality selector | ||
| Captions/subtitles | ||
| Remove branding | Pro | Plus |
| Turnstile (email gate) | Plus | |
| Annotation links | Pro | |
| CTA overlays | Pro |
Analytics
| Feature | Castiz | Wistia |
|---|---|---|
| View counts | ||
| Watch time | ||
| Geographic data | ||
| Device breakdown | ||
| Engagement graphs | ||
| Heatmaps | ||
| Individual viewer tracking | ||
| A/B testing | Pro | |
| CRM integration | Pro |
Hosting & Delivery
| Feature | Castiz | Wistia |
|---|---|---|
| HLS adaptive streaming | ||
| Global CDN | 114 PoPs | |
| Unlimited bandwidth | 1TB cap | |
| Unlimited videos | Limits apply | |
| 4K support | ||
| Password protection | ||
| Domain restriction | ||
| Expiring links |
Collaboration
| Feature | Castiz | Wistia |
|---|---|---|
| Team workspaces | Channels | |
| Role-based access | ||
| Timestamped comments | ||
| Video approvals | ||
| Folders | ||
| Bulk operations |
Developer Features
| Feature | Castiz | Wistia |
|---|---|---|
| REST API | All plans | Pro+ |
| Webhooks | ||
| Player SDK | ||
| oEmbed | ||
| AI search (MCP) |
What Wistia Does Better
- Marketing-Focused Features
Wistia was built for marketers. Features like Turnstile (email collection), annotation links, and CTAs help convert viewers into leads.
- Viewer Identification
Wistia can identify individual viewers and track their behavior across videos, integrating with CRMs like HubSpot and Salesforce.
- A/B Testing
Test different thumbnails, player styles, or video versions to optimize engagement.
- Engagement Heatmaps
Visual heatmaps show exactly where viewers drop off, rewatch, or skip.
- Soapbox Recording Tool
Built-in screen and webcam recording for quick video creation.
What Castiz Does Better
- Predictable Pricing
No per-video fees, no bandwidth overages. Your monthly bill is your monthly bill.
- Unlimited Videos
Upload as many videos as you need without counting or paying extra.
- Unlimited Bandwidth
High-traffic videos don't trigger surprise charges.
- API on All Plans
Developers can integrate Castiz from the Starter plan, not just Pro.
- AI-Powered Search
Search across all your video transcripts using natural language.
- Better Value at Scale
As your library grows, Castiz becomes dramatically cheaper.
When to Choose Wistia
Choose Wistia if:
- ✓Lead generation is your primary goal
- ✓You need CRM integration (HubSpot, Salesforce, Marketo)
- ✓A/B testing videos is important to your workflow
- ✓You want individual viewer tracking
- ✓You have fewer than 50 videos
- ✓Your bandwidth stays under 1TB/month
- ✓Marketing team will use built-in recording tools
Wistia is ideal for: B2B marketing teams, sales enablement, product marketing, demand generation
When to Choose Castiz
Choose Castiz if:
- You have more than 50 videos
- Your bandwidth exceeds 1TB/month
- Predictable pricing matters
- You need API access without Pro pricing
- Multiple team members need access
- You're migrating from another platform
- AI search would help find content
Castiz is ideal for: Course creators, agencies, high-traffic content, development teams, anyone frustrated with per-video pricing
Wistia to Castiz
| Content | Transfers? | Details |
|---|---|---|
| Video files | Original quality | |
| Titles and descriptions | All metadata | |
| Custom thumbnails | Preserved | |
| Captions/subtitles | All formats | |
| Folder structure | Organization intact | |
| Viewer analytics history | Stays in Wistia | |
| A/B test data | Not transferable | |
| CRM integration settings | Reconfigure needed | |
| Turnstile configurations | Wistia-specific | |
| Annotation links | Wistia-specific |
Migration Steps
- 1Export video list from Wistia
- 2Connect Wistia account to Castiz
- 3Select videos to migrate
- 4Castiz downloads and re-encodes
- 5Update embed codes on your site
Migration Time
Approximately 5-10 minutes per video depending on length.
Frequently Asked Questions
The Bottom Line
Wistia is the better choice if marketing analytics and lead generation are your priority. Its viewer tracking, CRM integrations, and A/B testing justify the higher cost for marketing teams with smaller video libraries.
Castiz is the better choice if you need predictable pricing at scale. Without per-video fees or bandwidth caps, it's dramatically cheaper for course creators, agencies, and anyone with more than 50 videos.
| Your Priority | Choose |
|---|---|
| Lead generation | Wistia |
| CRM integration | Wistia |
| A/B testing | Wistia |
| Cost predictability | Castiz |
| 100+ videos | Castiz |
| High bandwidth | Castiz |
| API on starter plan | Castiz |
| AI search | Castiz |
This comparison was created to help you make an informed decision. Pricing and features may change—always verify current information. This comparison was written by the castiz team. Last updated: December 2025.
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